Ready for New gTLDs ?

gTLD = Generic Top Level Domain = What comes after the dot = ‘com‘ in www.thiswebaddress.com

‘.com‘ is a gTLD, as are ‘.net’, ‘.org’, ‘.gov‘ and ‘.edu‘. Soon there will be more of them, hundreds more. See list. The introduction of New gTLDs will result in a monumental and transformative shift in internet navigation, marketing and use. All web users and businesses should understand this change and the challenges and opportunities it will bring.

New gTLDs will bring about a new era in domain names, marketing, innovation and imagination. Additionally, New Generic Top Level Domains will be a platform for new web services and business models. No longer confined within the limits of dot ‘com’, there are opportunities for entrepreneurs and organizations to apply and operate a new top level domain and own a piece of internet infrastructure. The possibilities are only limited by imagination.

This site is intended to be a primer to the ICANN New gTLDs Program. Our goal is to get you up to speed quickly and provide practical information to help you navigate the process.

Whether you are are large Brand Owner, Small to Medium Enterprise, or just an everyday internet user, New gTLDs will have an impact on how you find information, market to consumers or otherwise interact with the web.