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Mission Statement

What we want to achieve

On the 20th June 2011, the Internet Corporation for Assigned Names and Numbers (ICANN), announced its decision to allow applications for generic Top Level Domains – gTLDs. In essence, this landmark decision opens the floodgates of domain name creativity; this is no longer a .com world, restricted by locality (.can, .uk) by classification (.edu, .mil) or by company structure (.org, .biz). The revolution has begun! Own a restaurant? Apply for .food, .menu, .eat, .dine. In the adventure industry? Look at .scuba, .ski, .dive!

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About New gTLDs

What is a New gTLD?

What is the ICANN New gTLD Program?

ICANN or, Internet Corporation for Assigned Names and Numbers is planning to allow organizations globally to apply for the right to operate a new gTLD registry of their choosing and introduce it to for use on the world wide web.

They are expecting between 300 to 1000 new gTLD applications. There are already 100 groups who have declared intentions to apply and there are probably hundreds more with plans to apply but remain in stealth mode.

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Blog

New gTLDs Applications Accepted Today; New Guidebook Posted; Financial Assistance for Qualifying Applicants

January 12th, 2012 in ICAAN / New Domain / New Generic Top Level Domain / New gTLD / nGTLD
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After more than seven years of planning, the Internet Corporation for Assigned Names and Numbers (ICANN) has initiated a process that could trigger a dramatic expansion of the Internet.

Starting today, ICANN begins accepting applications for new generic top-level domains (gTLDs).  The world of .com, .gov, .org and 19 other gTLDs will soon be expanded to include all types of words in many different languages. For the first time generic TLDs can include words in non-Latin languages, such as Cyrillic, Chinese or Arabic.

Applicants will use the TLD Application System (TAS) to submit their application, in which they answer the 50 questions detailed in the Applicant Guidebook.  Links to register in TAS are provided on the ICANN New gTLD page.

12 January:  ICANN begins accepting applications
29 March:  The last day to register in TAS
12 April:    Final day ICANN accepts applications

An updated version of the Applicant Guidebook was posted with the opening of the application window. The updated version incorporates clarifications made through responses previously published by the gTLD customer service center. Main points of clarification are on topics such as batching, background screening, the applicant support program, Continued Operations Instrument, GAC advice processes, and the registry code of conduct. Additional information and answers to previously asked questions can be found in the Program’s Supplemental Notes. These materials are not intended to introduce new requirements or criteria. Links to both the Applicant Guidebook and the Supplemental Notes can be found at the ICANN New gTLD page.

Also available now are changes to the Applicant Support Program: limited financial assistance is offered to qualifying applicants. Through this program, applicants, especially from developing economies, have access to financial assistance in the form of an evaluation fee reduction and other in-kind or community pro bono services. The financial assistance element of the program will allow a limited number of qualifying applicants to pay a US $47,000 evaluation fee instead of the full USD $185,000. This fee reduction has been made possible because ICANN’s Board of Directors has dedicated USD $2,000,000 to the program. This is a seed fund to which other organizations can donate. In response to public comment, the draft program has been updated to increase availability of refunds, make the program available to certain trademark owners, and broaden the scope for those seeking to serve the public interest. More information on the Applicant Support program can be found on the ICANN New gTLD page.

ICANN encourages all interested parties, whether applicants or observers, to refer to the New gTLD section of ICANN’s website for authoritative documents, helpful resources, and latest developments. The New gTLD site is found at http://newgtlds.icann.org.

 

Why get a .Brand?

October 21st, 2011 in .Brand / .City / .country / .product / gtld / ICAAN / New Domain / New Generic Top Level Domain / New gTLD / nGTLD
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Brand owners are usally caring quite well for their brands. Lots of money goes into all areas that can strengthen the brand. Great designs, messaging, trademark protection etc. When it comes to  domain names, brand owners take care to register their brand names on most top level domains, generic top level domains (gTLD) and country code domains (ccTLD). A global brand will usuallay use .COM as the main web site, and create country specific, or language specific web sites that the ccTLDs they wanted, or sometimes not even their  .COM address.

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